Google Home
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We were tasked with creating a product that helps make the lives of a minority group easier.
Main Idea
Language, the Foundation of Life
Big Idea
Making Great Parents Better
Target Audience:
Immigrant parents whose first language is not the predominately spoken language and rely on their children for translations
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Creative Technology
Multiple language conversation feature
When communicated in one language, Google Home repeats the phrase in a different language that is pre-chosen by the user. It then answers in both languages.
It also can understand multiple languages mixed in one sentence/conversation.
Inclusive to Accents
Many non-Native English speakers experience discrimination not only because of their English abilities but for their accents as well. Existing AI language products fail to understand various accents that are not considered traditional “American” accents. We are training our AI to understand a wide variety of accents when users are speaking in English.
Photo feature that can translate documents or call nonprofit to help translate
Take a picture of a document in English → Translate it into their chosen language. If it’s not enough, Google Home can automatically call nonprofit organizations or official organizations that can provide human translation services.
Creative Idea
TV and Social Media Commercial
