Upper Story
Upper Story is a STEM Toy company based in Minneapolis, Minnesota. In 2017, Upper Story released their first game, Turing Tumble. After having success with the Turing Tumble, Upper Story developed their new toy, Spintronics, which is expected to be released in Spring 2022. At the same time as Spintronics will be released, Upper Story will be releasing their new branding, website, and messaging. We were tasked with helping Upper Story increase their sales and brand awareness.
Brand and New Product Release
Main idea
Endless Curiosity
Big Idea
Connect Through Curiosity
Target audience
Grandparents that value connection and togetherness and are looking to create bonds with their grandchildren
Communications objectives
Increase brand awareness of Upper Story among Grandparents by 60% through strategic messaging within 6 months leading up to the holiday season.
Increase online engagement on Facebook, Instagram, Pinterest, and YouTube via targeted ads, brand messaging by 50% in 8 months.
Increase awareness and charitable donations of Turing Trust by 30% during Q4 with a paper brochure in all of Upper Stories game boxes.
Creative Executions
Youtube
Email Marketing
Brochure
Grandparent Blogs
"Memories that are made during the holidays are long-lasting, core memories. The fireplace is not the only thing that keeps you warm; the feeling of comfort and joy in being surrounded by loved ones fills your heart with tender love and comfort. Spintronics by Upper Story is the gift that keeps on giving.
Spintronics is both fun and educational, teaching players the basics of electricity and how to build electrical circuits. This unique toy includes a story that brings the player through challenges using the Spintronics parts. This game is meant for people of all ages, emphasizing that connection is key to success.
Create long-term memories that your loved ones can hold onto for the rest of your life. Spintronics is a quality product that can be passed down from generation to generation. Connect through curiosity, and Go to UpperStory.com to learn more about spintronics."
